Since we visited about 26 businesses and organizations, I decided to group them in categories to describe how their physical environment played a role in the way they operated.

Businesses such as Ernst and Young, Samsung and Miscrosft were located in the heart of either Beijing, China or Seoul, Korea. They were beautiful skyscrapers that caught the eye of many as we were traveling around the city. Since status and position is so important in the Asian culture, it makes sense that their buildings have so much presence and prestige. Also, marketing isn't a strong point, so by showing how "important" they are by their physical location, word is spread that they should be a very trusted and high-end company. These companies are well known for the wealthier citizens, but for those that live on the outskirts there is a lot more trouble promoting a brand or building up brand recognition.

Kiswire, POSCO and Hyundai were my favorite plant visits because there was so much they did as a corporation that applied to concepts I had learned throughout the year. But, as far as physical location goes, they had chosen very carefully. Since they not only produce, but ship the products they are creating, the availability of a shoreline is crucial. Each of these companies had their own port that allowed them to cut on costs and ship from their own location. This was an incredible asset to their organization.

POSCO is a very "Green" oriented company; they want to show the world that their products of Iron and Steel aren't hurting the environment as they are manufactured. Touring around their plantation you can see trees and shrub, flowers and even rabbits to prove they are keeping their promise of being environmentally conscious. With the actual manufacturing of their steel and iron, they use recycled water to move the products through the machines. I was very impressed and that is what they want their physical surroundings to prove to you.

Kiswire, on the other hand, didn't pay much attention to being environmentally safe. Walking around their manufactiring site, there were exposed tools and chemicals, as well as spills. I didn't feel safe or clean. Their physical surroundings and resources used did not promote their company - if anything their brand meant much less to me after leaving.

The last category is Education. We were able to visit Beijing Jiaotong University and the National Economic University in Vietnam. They were each set in very comfortable settings as compared to the rest of the city, and were well kept campuses. Since they are becoming internationally known, it is important to attract possible students with your surroundings as well as content. I personally wouldn't mind attending either of these schools.