Hong Kong Disney knew how important it was to think globally and act locally. The head of marketing talked to us about Hong Kong Disney’s cultural journey and adaptation, and how they learned some hard lessons from Euro Disney. They definitely made sure there was appropriate food and drink as well as integrated the Chinese new year with the American down town celebration. Another thing they changed was the rides, which we all noticed. Space Mountain was made a little less intense since the Asian culture didn’t find being sick afterwards very fun for some reason, I don’t know why!
Something he said was yes you need to adapt, but never lose sight of what the core of Disney actually was. They knew it would be a challenge to make all the classic characters known since the majority are American stories, so they adapted by finding something that was popular in china, like Stitch, and made that a prominent figure there, as we could see walking around that he is almost more popular than mickey mouse! This visit showed me that it is crucial to integrate local culture in order to be successful.
Something he said was yes you need to adapt, but never lose sight of what the core of Disney actually was. They knew it would be a challenge to make all the classic characters known since the majority are American stories, so they adapted by finding something that was popular in china, like Stitch, and made that a prominent figure there, as we could see walking around that he is almost more popular than mickey mouse! This visit showed me that it is crucial to integrate local culture in order to be successful.
That guy in teh back photo is HILLARIOUS!!!
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