Kiswire: This company took me by surprise. I thought since they made wire specific to certain things, like a piano for example, they would easily be able to target specific audiences for the promotion of their product. When the CEO of the company was asked how their company promoted their product and what their marketing plan was, Dr. Kim quickly said "they come to us." He feels they are well known enough not to have to actually go out and seek the customers. Many of their orders are specific and custom made, but I was still surprised that they don't worry about promoting their product.
Microsoft: Microsoft is focusing on rising above the Mac sensation. They are creating and re engineering their products to bring back lost customers as well as attract new customers. One of the products we were able to actually experience was an interactive program that could be connected all around the office workplace. With the ability to use programs on someones else's computer while at your own station, chat in a new innovative way, use video and have virtual job specific tasks makes it very appealing to businesses. This product will be/is promoted as the new easy way to interact at work that is more efficient. They also have touch screen computers and coffee tables that are different than any Mac products being sold right now, and this is their chance to get their foot in the door before Mac does. They are hoping to attract those who want to be a step ahead with technology, and I think their touch screen products are going to be very successful in the near future.
Microsoft: Microsoft is focusing on rising above the Mac sensation. They are creating and re engineering their products to bring back lost customers as well as attract new customers. One of the products we were able to actually experience was an interactive program that could be connected all around the office workplace. With the ability to use programs on someones else's computer while at your own station, chat in a new innovative way, use video and have virtual job specific tasks makes it very appealing to businesses. This product will be/is promoted as the new easy way to interact at work that is more efficient. They also have touch screen computers and coffee tables that are different than any Mac products being sold right now, and this is their chance to get their foot in the door before Mac does. They are hoping to attract those who want to be a step ahead with technology, and I think their touch screen products are going to be very successful in the near future.
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